Posted by: Aimee McCracken

Smiley Monroe is excited to be returning to Hillhead in 2018. The show, held near Buxton (UK) is something of a home crowd for the Lisburn based company which always attracts a large Northern Ireland and GB contingent.

“Hillhead presents a great opportunity to see all of our Northern Ireland and GB customers over the space of a few days. We’re geographically close to home, but the exhibition’s relaxed atmosphere is conducive to catching up and sharing what’s new.” says Smiley Monroe’s NI Sales Manager Dave Mullan.

And there’s plenty to celebrate this year for Smiley Monroe. New customers in the US and Europe and a thriving global industry has resulted in a record breaking sales year for the Giants of Belting. The company first broke their monthly sales record in March 2017 after returning from ConExpo -Con/Agg (Las Vegas) and then exceeded this record three more times before April 2018.  Increased demand has meant doubling weekly endless conveyor belt output year on year and led to the company investing in additional manufacturing space and a new waterjet cutter for its Custom Cut Parts operation.  Smiley Monroe has also created several new posts, strengthening a broad range of functions such as production, supply chain and dispatch.


What’s New?

‘We’ve been getting closer to our customer than ever before this year’ says Marketing Director, Tim Monroe. ‘We’ve spent more and more time visiting our customers, not just in Northern Ireland but in North America, India and Europe. We invested time in market research, asking our customers about their pain points and feedback during the buying process. The positives which kept coming back were our problem-solving capabilities and our relationships with our customers, but that sometimes our technical knowledge wasn’t readily available online.’

Based on that feedback Smiley Monroe has designed a new website which puts the customer at the centre of the experience. The new site will be officially launched at Hillhead 2018. Along with an improved user experience, the new features include a ‘Toolkit’ or log in area which will be a home for more in depth technical information and helpful resources including conveyor belt calculator.  “We’re the experts in what we do and as we grow we want it to remain easy to access the information you need as efficiently as possible.  We’re committed to bringing you more case studies, how-to videos and content than ever – essentially building an online ‘Toolkit’ for our engineers.” explains Tim.

To celebrate the launch of the new website, Smiley Monroe will be giving away a Go Pro Hero video camera to one lucky user who logs into the Toolkit during the Hillhead show. Stop by their outdoor stand (E6) to receive a scratch card with unique log in code which enables immediate access to the Toolkit. To enter, log in and take the Toolkit for a spin to win!

Experience the Giant

The Smiley Monroe ‘Giant of Belting’ is making his first trip across the Irish Sea to Hillhead 2018 and will take centre stage on the company’s outdoor stand (E6). This larger than life character makes for a great selfie and is a sculptural addition to the quarry landscape amongst the all the other industry giants. So why not take a moment to say hi before catching up the Smiley Monroe team. The company’s Virtual Reality experience, launched at ConExpo, will also be running on the stand, offering a unique opportunity to discover all Smiley Monroe’s products in less than four minutes.

 “We’ve a lot to talk about this year” says Chris Monroe, Smiley Monroe’s Global Sales Director. “With the industry as buoyant as it is, and just like at ConExpo 2017, I’ve no doubt the atmosphere at Hillhead will be buzzing. Invest NI’s support, as always, makes Hillhead a real home from home.”




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