Meet the Team
Forward thinking, task blasting, innovating, world changing individuals who are passionate about problem solving.
Stephen Armstrong
Head of IT
Stephen provides us with a cyber-safe working environment that allows us to operate at scale. He loves to travel, and at a party, he’s that guy with a guitar!
Stephen provides us with a cyber-safe working environment that allows us to operate at scale. He loves to travel, and at a party, he’s that guy with a guitar!
Vaughan Monroe
Chairman
Vaughan founded the business in 1979 alongside his wife, Mary. Today, he keeps his finger on the pulse in an advisory role, often from his favorite spots in Donegal.
Vaughan founded the business in 1979 alongside his wife, Mary. Today, he keeps his finger on the pulse in an advisory role, often from his favorite spots in Donegal.
Chris Monroe
Chief Executive Officer
After a career in corporate law, Chris joined the business in 2013, comprising the role of CEO in 2022. Chris is a passionate leader, committed to driving growth and positive change in our industry.
After a career in corporate law, Chris joined the business in 2013, comprising the role of CEO in 2022. Chris is a passionate leader, committed to driving growth and positive change in our industry.
Morgan Walker
Smiley Monroe Inc - Vice President
Originally from Fermanagh, Morgan now leads our US operation in Franklin, Kentucky. Settled outside Nashville, Morgan enjoys the outdoor lifestyle and social life the area has to offer.
Originally from Fermanagh, Morgan now leads our US operation in Franklin, Kentucky. Settled outside Nashville, Morgan enjoys the outdoor lifestyle and social life the area has to offer.
Tim Monroe
Chief Marketing Officer and Environmental Sustainability Lead
With a background in film, Tim’s creativity led him to a career in marketing. Passionate about the environment, Tim leads our sustainability charge.
With a background in film, Tim’s creativity led him to a career in marketing. Passionate about the environment, Tim leads our sustainability charge.
Prabhu Gopinath
Operations Director
When not playing cricket for his local Belfast Club, Prabhu heads up operations at Smiley Monroe India. He is responsible for our engineering team and continuous improvement projects.
When not playing cricket for his local Belfast Club, Prabhu heads up operations at Smiley Monroe India. He is responsible for our engineering team and continuous improvement projects.
Jayne Peters
Director of People and Culture
Jayne champions a happy and healthy workplace. Under her leadership, Smiley Monroe has adopted several benefits, including a four-day working week. An avid golfer!
Jayne champions a happy and healthy workplace. Under her leadership, Smiley Monroe has adopted several benefits, including a four-day working week. An avid golfer!
Ryan Wright
Sales Director
Ryan joined Smiley Monroe in 2012 before being promoted to Sales Director in 2023. Outside of work, Ryan is a nature lover with secret ambitions to become a hobby farmer.
Ryan joined Smiley Monroe in 2012 before being promoted to Sales Director in 2023. Outside of work, Ryan is a nature lover with secret ambitions to become a hobby farmer.
Yulia Black
Finance Director
Over the past 20 years, Yulia has overseen huge changes, including the opening of two new global facilities. Yulia lives by the sea and spends much of her downtime outdoors.
Over the past 20 years, Yulia has overseen huge changes, including the opening of two new global facilities. Yulia lives by the sea and spends much of her downtime outdoors.
Chris Jones
Head of Operations & Product Support
With problem-solving skills and knowledge gained over three decades, Chris is an invaluable part of the team.
With problem-solving skills and knowledge gained over three decades, Chris is an invaluable part of the team.
Aimee McCracken
Head of Marketing
Motivated by using creative solutions to drive sales. Her dogs, horses, and love of the gym keep her busy outside of work.
Motivated by using creative solutions to drive sales. Her dogs, horses, and love of the gym keep her busy outside of work.
Catherine Long
Head of Supply Chain
Catherine oversees supply chain management with expertise and dedication, ensuring seamless operations. A football fan, her dog Ronnie is named after Ronaldo.
Catherine oversees supply chain management with expertise and dedication, ensuring seamless operations. A football fan, her dog Ronnie is named after Ronaldo.
