We’re riding high on the back of our most successful trade show ever at ConExpo-Con/Agg in Las Vegas, having already secured a six-figure order from one of North America’s biggest groups. This order contributed to the company posting a record sales month in March 2017 – the best in company history.
Exhibiting for the first time independently at North America’s biggest construction show, the company made our largest investment in an exhibition to date with a custom-built booth on the Bronze Lot. Since the last ConExpo in 2014, we have continued to grow exports of endless conveyor belts and custom rubber parts to OEM customers in the mobile ‘portable’ materials processing equipment manufacturing sector within North America.
Coming to America!
At ConExpo, we announced our plans to have a presence in North America to be closer to our customers. Feedback from the show has only bolstered our confidence in pursuing this strategy. We want to cultivate new business in the region and better serve our already established OEM customer base by rolling out our proven ‘Just -in-time’ delivery model. The first step will be in-country sales support by the end of 2017.
Imagine What’s Next
Embracing the theme of ConExpo, #ImagineWhatsNext, visitors were introduced to Smiley Monroe’s world via a Virtual Reality pod. Tim Monroe, Marketing Director explained, ‘VR proved to be a fantastic way to educate customers about our diverse range of products and hopefully left a lasting memory of the Smiley Monroe booth. We’ve tried to bottle our ConExpo experience by creating several short videos which you can watch right now on our website and social media channels.’
Attention has now turned to follow up and maximising return on investment from ConExpo and with a large order already secured, the early signs look promising. To meet increased demand for their endless conveyor belts and custom rubber parts, we’re investing £1 million in a new production centre at the Hub site, which will incorporate a state-of-the-art waterjet cutting machine. With several expansion plans already in the works, 2017 looks set to be a milestone year for Smiley Monroe.